Messaging & Positioning Automation Features

Messaging Records

Contain all of the messaging and positioning for your company, products, features, benefits, personas or whatever you want.

Record types can be customized with unlimited fields for messages like taglines and descriptions along with metadata like priority and product version.

Multidimensional Database

Provides a flexible object model to create any record types for your messaging and positioning (like products, features, benefits, solutions, personas, etc.) and define how they relate to each other (like features to benefits, benefits to personas, solutions to challenges, etc.).

Messaging Reports

Show the messaging related to records you select as filters. Produce live data sets that always contain the current published messaging and positioning.

Sections in a report display related record types with any of their fields and can be grouped by other related record types.

Change Management

Manages drafts of records in queues. Authors and Admins can request reviews to get suggested changes and approvals, then publish when ready.

Shows current assignee, owner, and requestor on a draft and keeps a history of who has reviewed and approved drafts with the date stamp.

Releases

Groups drafts together for a release — whether it’s a new product launch, existing product release, or just a group of messaging changes.

Shows all drafts and their statuses, owners, assignees, reviewers, and approvers. Once released, published drafts give a history of changes.

Role Management

Manages what users can see and do within GrokSpark. Roles include Viewers, Reviewers, Authors, Editors and Admins to separate messaging creators, collaborators, and approvers from messaging consumers.

All subscriptions include an unlimited number of Viewers and Reviewers.

Messaging Records

Contain all of the messaging and positioning for your company, products, features, benefits, personas or whatever you want.

Record types can be customized with unlimited fields for messages like taglines and descriptions along with metadata like priority and product version.

Multidimensional Database

Provides a flexible object model to create any record types for your messaging and positioning (like products, features, benefits, solutions, personas, etc.) and define how they relate to each other (like features to benefits, benefits to personas, solutions to challenges, etc.).

Messaging Reports

Show the messaging related to records you select as filters. Produce live data sets that always contain the current published messaging and positioning.

Sections in a report display related record types with any of their fields and can be grouped by other related record types.

Change Management

Manages drafts of records in queues. Authors and Admins can request reviews to get suggested changes and approvals, then publish when ready.

Shows current assignee, owner, and requestor on a draft and keeps a history of who has reviewed and approved drafts with the date stamp.

Releases

Groups drafts together for a release — whether it’s a new product launch, existing product release, or just a group of messaging changes.

Shows all drafts and their statuses, owners, assignees, reviewers, and approvers. Once released, published drafts give a history of changes.

Role Management

Manages what users can see and do within GrokSpark. Roles include Viewers, Reviewers, Authors, Editors and Admins to separate messaging creators, collaborators, and approvers from messaging consumers.

All subscriptions include an unlimited number of Viewers and Reviewers

Interested?

Let’s get started with a demo and discussion about your use case.