GTM Messaging Hub
for Product Marketers
Get everyone to use the right Marketing and Sales messaging for each situation
You control all the messaging in a single place. All your personas, pain points, use cases, features, benefits and whatever else. You map it out to tell the hub which messaging is relevant when.
The teams you support just use filters in simple messaging guides to get the right messaging for each situation. Like
👩💼 Persona A
🔧 Use Case C
💥 Pain Points X, Y, Z
They can even generate AI content directly from that messaging or use it in whatever AI tool they want.
And they can get this all directly in Salesforce, SharePoint, a Sales Enablement tool or wherever they work.
Built for B2B product marketers and enablement teams
For Product Marketers
It’s a where you control all the pieces of your positioning and messaging.
The snippets of copy for each persona, use case, pain point, benefit, feature. All mapped and prioritized. With no duplicates to maintain.
It’s where you create filterable messaging guides and AI content templates for common situations and share with other teams, then embed in their tools. All dynamically updated from your hub.
For Marketing (Content, Demand Gen, Growth, Field)
It’s a restaurant where your marketing team can order messaging and off the menu from pre-built guides.
Or they can get a build-your-own burrito situation where they’re picking out what kinds of messages and filters they want for each specific situation.
Then create their next email drip campaign or targeted landing page using GrokSpark’s Content Generator or whatever AI writing tool they prefer.
For Sales (AEs, SDRs/BDRs, Partners, Enablement)
Want them to serve themselves the best messaging for Persona A with Pain Points X, Y, Z for a call in 10 minutes? No problem. Want to arm them with the ability to create a personalized 3-email prospecting sequence? It’s seconds away.
And they never have to ask, “Is this the latest?” Latest and greatest, every single time.
“Each group that uses GrokSpark is now able to quickly find the specific messaging needed for each situation.
‘It’s a game changer.’
I’ve heard this same phrase from our marketers, sellers and even partners.“
Stephanie Perozo | Sr. Product Marketing Manager