GrokSpark for Product Marketing
You control the messaging.
The teams you support get the right messages and content in every situation.
It’s a hub for all of the pieces of your positioning and messaging.
The snippets of copy for each persona, use case, pain point, benefit, feature. All mapped and prioritized. With no duplicates to maintain.
You create filterable messaging docs and AI content templates for common situations and share with other teams, then embed in their tools. All dynamically updated from your hub.
Simplify messaging managementManage all your messaging in one flexible system. Prioritize and map messaging for your products, personas, solutions, and more to avoid duplicates and stay organized. Ensure consistent and up-to-date messaging for your company, saving you time and effort.
Modular Messaging Framework
Pre-built message types, fully customizable and expandable, plus tools like word/char limits, instructions & examples to ensure consistency.
Tracks all changes made to messages (draft and published) with what changed, who changed it, and when. Old versions can be restored.
Create on-message content in secondsCreate new on-message content in seconds from a filtered messaging doc and AI to create usable text for any situation. AI text generation based on messaging docs means you can trust that all your content is on-message and consistent with the latest published messaging in hub.
Get everyone on the same pageShare the right messaging to your internal and external users. Content Marketing, Demand Gen, MarCom, Customer Marketing, Field Marketing, Digital, Sales, and Partners will all be on the same page with messaging that is automatically updated with what you publish in the hub.
Shared and Embedded Docs
Group your GrokSpark Docs into different collections for various purposes. You can organize by category, teams, types of content, etc.
Easily filter messaging docs on the fly. Doc owners can set filter types and viewers can adjust them to get the specific messaging they need.
“It’s a Product Marketer’s dream to be able to manage personas, value pillars, solutions, and case studies all in one database.
I can quickly pull up a cheat sheet for our team or Sales on the key points to discuss when chatting with a Digital Leader from the Financial industry who’s interested in speeding up his team’s go-to-market process.”
Paul Biggs | Director of Product Marketing EMEA