“Personalized” Content is Trash. Contextualized Content is Cash.
Sales and marketing personalization missing the mark? That's because "personalized" content is trash and contextualized content is cash.
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Product Marketing Messaging Operations Report
A research report on product marketing messaging operations from interviews with product marketing professionals in the B2B software industry.
Why Better Message Maps are the Best Way to Scale Your Messaging
Why bigger better message maps are the best way to scale your messagingIf you’re a Product Marketer who thinks it’s hard to create and...
AI Content for Sales and Marketing that is Actually On-Message
AI that uses your brand and product messaging to ensure you can quickly create on-message AI content for sales and marketing.
AI isn’t taking your Revenue Enablement content job
Is AI for B2B sales and marketing content the next marketing automation frontier? Maybe, but it certainly needs human input to be effective.
The Most Important Part of your Messaging Docs: Copy
Copy and scripts are the most important messaging to provide to your internal teams. It increases consistency, efficiency and effectiveness.
Product Launch Messaging: How do you get what you need from your Product Manager?
Ever struggle to get the inputs you need from Product Management so you can support a launch? Do you have trouble getting information in the same format and at the same level without any back and forth? If you answered “yes” to either of these, read on.
Messaging Framework Tools Assessment – How to Choose the Right One for You
Reviews of the most common messaging framework tools on the market, as well as rankings by key capabilities to help you choose the right one for you.
Messaging Framework Essentials: Choosing the “Right” Elements and What to Do Next
Every product marketing messaging framework still makes you choose the "right" elements for your organization. Here's how you can go about selecting yours.
Why Are You Always Looking for a New Messaging Framework? Something wrong with yours?
Doesn't it seem odd that as a product marketer, you're always looking around for a better messaging framework? Maybe your framework isn't the problem.
Nailing your Feature Messaging: It’s all about Context
Feature messaging context is everything. Here's how you can present the right feature messages to the right person at the right time.