To talk about features or not talk about features? As a PMM, you may be conflicted. My advice - talk about features, but don't LEAD with features.
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If you’re in product marketing at a B2B tech company, you’re probably using a messaging framework, and it’s probably failed you at some...
Feature messaging context is everything. Here's how you can present the right feature messages to the right person at the right time.
When PMMs overhaul feature-led messaging, they begin to write features as benefits. There's evidence we're overcorrecting here - make sure you're not!
Reviews of the most common messaging framework tools on the market, as well as rankings by key capabilities to help you choose the right one for you.
Every product marketing messaging framework still makes you choose the "right" elements for your organization. Here's how you can go about selecting yours.
Doesn't it seem odd that as a product marketer, you're always looking around for a better messaging framework? Maybe your framework isn't the problem.
Marketing messages are at the core of what a Product Marketer does. And while in many cases they do it well, something happens after the messages are created and things tend to fall apart.
Ever struggle to get the inputs you need from Product Management so you can support a launch? Do you have trouble getting information in the same format and at the same level without any back and forth? If you answered “yes” to either of these, read on.