AI Content for Sales and Marketing that is Actually On-Message
AI that uses your brand and product messaging to ensure you can quickly create on-message AI content for sales and marketing.
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Why Better Message Maps are the Best Way to Scale Your Messaging
Why bigger better message maps are the best way to scale your messagingIf you’re a Product Marketer who thinks it’s hard to create and...
Walking the Fine Line Between Simplicity and Complexity in B2B Messaging
Increase sales and marketing conversion rates by finding the right balance between simplicity and complexity in B2B messaging
“Personalized” Content is Trash. Contextualized Content is Cash.
Sales and marketing personalization missing the mark? That's because "personalized" content is trash and contextualized content is cash.
Product Marketing Messaging Operations Report
A research report on product marketing messaging operations from interviews with product marketing professionals in the B2B software industry.
AI isn’t taking your Revenue Enablement content job
Is AI for B2B sales and marketing content the next marketing automation frontier? Maybe, but it certainly needs human input to be effective.
The Most Important Part of your Messaging Docs: Copy
Copy and scripts are the most important messaging to provide to your internal teams. It increases consistency, efficiency and effectiveness.
Product Launch Messaging: How do you get what you need from your Product Manager?
Ever struggle to get the inputs you need from Product Management so you can support a launch? Do you have trouble getting information in the same format and at the same level without any back and forth? If you answered “yes” to either of these, read on.
Messaging Framework Tools Assessment – How to Choose the Right One for You
Reviews of the most common messaging framework tools on the market, as well as rankings by key capabilities to help you choose the right one for you.
Messaging Framework Essentials: Choosing the “Right” Elements and What to Do Next
Every product marketing messaging framework still makes you choose the "right" elements for your organization. Here's how you can go about selecting yours.
Why Are You Always Looking for a New Messaging Framework? Something wrong with yours?
Doesn't it seem odd that as a product marketer, you're always looking around for a better messaging framework? Maybe your framework isn't the problem.
Nailing your Feature Messaging: It’s all about Context
Feature messaging context is everything. Here's how you can present the right feature messages to the right person at the right time.
Overcorrecting: When Business Outcomes & Benefit Messaging Become Unbelievable Fluff
When PMMs overhaul feature-led messaging, they begin to write features as benefits. There's evidence we're overcorrecting here - make sure you're not!
Don’t talk about features? I think you mean don’t LEAD with features
To talk about features or not talk about features? As a PMM, you may be conflicted. My advice - talk about features, but don't LEAD with features.
A Modular Messaging Framework (and a system that can actually take advantage of it)
If you’re in product marketing at a B2B tech company, you’re probably using a messaging framework, and it’s probably failed you at some...
How to Keep Your Messaging Consistent
Become more strategic in your product marketing role by conquering the complexity of managing and maintaining consistent messaging.
Use Message Maps to Deliver Higher Conversion Rates and Better Customer Experiences
Marketing messages are at the core of what a Product Marketer does. And while in many cases they do it well, something happens after the messages are created and things tend to fall apart.
How do you get sales reps to stop sending the sales pitch slides after the meeting?
You have a strong feeling that sales reps shouldn’t just be sending out the slides after each meeting. Are you right about this and if so, what can you do to stop it? (Spoiler: you ARE right and there IS something you can do to stop it).
Need a message map template? Steal this one [Free Template]
This is the IKEA instructions of product message map templates (if IKEA instructions had words). This template is designed for you to just plug in your messaging and customize it as needed.