Overcorrecting: When Business Outcomes & Benefit Messaging Become Unbelievable Fluff
When PMMs overhaul feature-led messaging, they begin to write features as benefits. There's evidence we're overcorrecting here - make sure you're not!
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Don’t talk about features? I think you mean don’t LEAD with features
To talk about features or not talk about features? As a PMM, you may be conflicted. My advice - talk about features, but don't LEAD with features.
Messaging Framework Tools Assessment – How to Choose the Right One for You
Reviews of the most common messaging framework tools on the market, as well as rankings by key capabilities to help you choose the right one for you.
Messaging Framework Essentials: Choosing the “Right” Elements and What to Do Next
Every product marketing messaging framework still makes you choose the "right" elements for your organization. Here's how you can go about selecting yours.
Why Are You Always Looking for a New Messaging Framework? Something wrong with yours?
Doesn't it seem odd that as a product marketer, you're always looking around for a better messaging framework? Maybe your framework isn't the problem.
Use Message Maps to Deliver Higher Conversion Rates and Better Customer Experiences
Marketing messages are at the core of what a Product Marketer does. And while in many cases they do it well, something happens after the messages are created and things tend to fall apart.
Product Launch Messaging: How do you get what you need from your Product Manager?
Ever struggle to get the inputs you need from Product Management so you can support a launch? Do you have trouble getting information in the same format and at the same level without any back and forth? If you answered “yes” to either of these, read on.
How do you get sales reps to stop sending the sales pitch slides after the meeting?
You have a strong feeling that sales reps shouldn’t just be sending out the slides after each meeting. Are you right about this and if so, what can you do to stop it? (Spoiler: you ARE right and there IS something you can do to stop it).
Need a message map template? Steal this one [Free Template]
This is the IKEA instructions of product message map templates (if IKEA instructions had words). This template is designed for you to just plug in your messaging and customize it as needed.