Don’t talk about features? I think you mean don’t LEAD with features
To talk about features or not talk about features? As a PMM, you may be conflicted. My advice - talk about features, but don't LEAD with features.
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Why Better Message Maps are the Best Way to Scale Your Messaging
Why bigger better message maps are the best way to scale your messagingIf you’re a B2B Product Marketer who thinks it’s challenging to...
A Modular Messaging Framework (and a system that can actually take advantage of it)
If you’re in product marketing at a B2B tech company, you’re probably using a messaging framework, and it’s probably failed you at some...
How to Keep Your Messaging Consistent
Become more strategic in your product marketing role by conquering the complexity of managing and maintaining consistent messaging.
Nailing your Feature Messaging: It’s all about Context
Feature messaging context is everything. Here's how you can present the right feature messages to the right person at the right time.
Overcorrecting: When Business Outcomes & Benefit Messaging Become Unbelievable Fluff
When PMMs overhaul feature-led messaging, they begin to write features as benefits. There's evidence we're overcorrecting here - make sure you're not!
Messaging Framework Tools Assessment – How to Choose the Right One for You
Reviews of the most common messaging framework tools on the market, as well as rankings by key capabilities to help you choose the right one for you.
Messaging Framework Essentials: Choosing the “Right” Elements and What to Do Next
Every product marketing messaging framework still makes you choose the "right" elements for your organization. Here's how you can go about selecting yours.
Why Are You Always Looking for a New Messaging Framework? Something wrong with yours?
Doesn't it seem odd that as a product marketer, you're always looking around for a better messaging framework? Maybe your framework isn't the problem.
Use Message Maps to Deliver Higher Conversion Rates and Better Customer Experiences
Marketing messages are at the core of what a Product Marketer does. And while in many cases they do it well, something happens after the messages are created and things tend to fall apart.
Product Launch Messaging: How do you get what you need from your Product Manager?
Ever struggle to get the inputs you need from Product Management so you can support a launch? Do you have trouble getting information in the same format and at the same level without any back and forth? If you answered “yes” to either of these, read on.