GrokSpark Messaging & Positioning Hub

 

Quickly build out and easily manage messaging and copy for as many products, segments, and use cases as you want.

So you (and everyone else around you) can get the messaging you need in under 30 seconds.

Built for B2B product marketers and the teams you support

 

For Product Marketers

It’s a hub for all of the components of your messaging and positioning.

All those different length snippets of copy for each persona, benefit, feature.

All in one place, mapped to each other, no duplicates.

For Content, Demand Gen, Growth, Field, Enablement

It’s a restaurant where you can order messaging off the menu from pre-built docs and templates.

Or a build-your-own burrito situation where you’re picking out what kinds of messages you want to see and what you want it filtered by.

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For Sales, SDRs/BDRs, Partners

It’s messaging docs with what you need to say/write in any situation and you never have to ask, “Is this the latest?”

Latest and greatest, every single time.

Keep your messaging in one system… not a bunch of janky docs

Manage all messaging and copy for your products, company, personas, solutions, etc. in one flexible system instead of having to maintain a collection of docs, spreadsheets, slides, and wiki pages that often share common messages but can get quickly out of sync when things change.

Features that make this possible:
Messaging Database

Houses all of the messaging, positioning, copy blocks, and metadata about your company, products, benefits, personas, etc. (kind of like a CRM for your messaging).

Contains all of the info that you would typically have in a messaging doc, positioning doc, buyer persona, etc.

Customizable Framework

All Messaging and Positioning Types, fields, instructions, examples, character, and word limits are completely customizable by admins and editors.

The pre-built framework can be edited to fit the framework you have today and expanded to scale with your organization as you grow.

Related Messages Map

Creates the links between products and features, features and benefits, benefits and challenges, challenges and personas, etc.

Relating messages keeps you from maintaining duplicates and enables you to create GrokSpark Docs with just the messaging that’s contextually relevant.

Auto-related Messages

Quickly relate messages to all relevant messages in the hub.

For example, you can relate a persona to their challenges and it’ll instantly inherit the benefits that address those challenges, the features that provide those benefits, and the products that contain those features.

Control the collaboration free-for-all

Control messaging and copy creation, review, and edit process with role-based permissions, drafts, version history, comments, and notifications.

You can control who sees and contributes to what and when and eliminate the free-for-all of comments and edits.

Features that make this possible:
Draft Messaging Versions

Saves your messages and their relationships as draft versions until you’re ready to publish.

Prepare for new releases, collaborate on updates with reviewers and authors, and only share with the rest of the organization when you’re ready.

Revision History

Keeps track of all changes made to messages (draft and published) with what changed, who changed it, and when.

Additions and deletions are all highlighted from one version to the next for easy comparison, and previous versions can be restored instantly.

Role Management

Manages what users can see and do within GrokSpark.

Roles include Viewers, Contributors, Authors, Editors, and Admins to separate messaging creators, collaborators, and approvers from messaging consumers.

Comments and Notifications

Each message has its own comment feed so Authors and Reviewers can collaborate on new and updated messaging and copy.

Message owners get notified of any comments on their messages as well as any users who get @mentioned in a comment.

Build Content Faster with Modular Messages

Create a new content asset quickly from a filtered messaging doc, or use that doc as part of a brief for a content writer.

As your messaging changes, the doc dynamically includes any new or updated messages that match the filters to help easily identify what to change.

Features that make this possible:
Automated Messaging Docs

Show the latest messaging and copy blocks for whatever you’re doing.

You pick what you want to see (ex. products, features, benefits, challenges) and what you want to filter by (ex. personas, industries, use cases) and you get a messaging doc that’s always up-to-date.

 

Doc Templates

Templates for GrokSpark Docs that you can create for anyone in your organization to use.

All they have to do is select what messages they’d like to filter on, and the doc with all display messages, fields, and any custom text sections will be created.

Doc Folders

Group GrokSpark Docs into locations for different uses, categories, or teams.

For example, you may want to have all your content brief Docs in one folder and all your Docs for BDRs to use in another folder.

Doc Exports

Exports GrokSpark Docs in .docx format which can then be converted to .pdf format.

Includes your own branded header and footer so that a user can create a quick custom branded asset to send off.

 

Add New Segments Without the Fear of “One More Thing to Update”

Efficiently create sets of modular messaging and copy tailored to each target audience and easily maintain them knowing they’ll remain in sync.

Any commonly shared messaging copy will be automatically updated for the new segments when it is updated in the hub.

Features that make this possible:
Auto-related Messages

Quickly relate messages to all relevant messages in the hub.

For example, you can relate a persona to their challenges and it’ll instantly inherit the benefits that address those challenges, the features that provide those benefits, and the products that contain those features.

Related Messages Map

Creates the links between products and features, features and benefits, benefits and challenges, challenges and personas, etc.

Relating messages keeps you from maintaining duplicates and enables you to create GrokSpark Docs with just the messaging that’s contextually relevant.

Doc Templates

Templates for GrokSpark Docs that you can create for anyone in your organization to use.

All they have to do is select what messages they’d like to filter on, and the doc with all display messages, fields, and any custom text sections will be created.

Automated Messaging Docs

Show the latest messaging and copy blocks for whatever you’re doing.

You pick what you want to see (ex. products, features, benefits, challenges) and what you want to filter by (ex. personas, industries, use cases) and you get a messaging doc that’s always up-to-date.

 

Get the Messaging You Need in 30 Seconds

Build a messaging doc in seconds containing copy for features, benefits, and challenges for a persona with a specific use case instead of cobbling them together from 4 different docs.

Or let Larry pull his own filtered messaging docs so you can decline yet another zoom call.

Features that make this possible:
Automated Messaging Docs

Show the latest messaging and copy blocks for whatever you’re doing.

You pick what you want to see (ex. products, features, benefits, challenges) and what you want to filter by (ex. personas, industries, use cases) and you get a messaging doc that’s always up-to-date.

 

Doc Templates

Templates for GrokSpark Docs that you can create for anyone in your organization to use.

All they have to do is select what messages they’d like to filter on, and the doc with all display messages, fields, and any custom text sections will be created.

Doc Exports

Exports GrokSpark Docs in .docx format which can then be converted to .pdf format.

Includes your own branded header and footer so that a user can create a quick custom branded asset to send off.

 

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