GrokSpark Messaging & Positioning Hub

For B2B Product Marketers

GrokSpark empowers B2B product marketers to easily build and maintain targeted and consistent messaging in a single source of truth so you can increase conversion rates at every stage with more impactful content and communications.

Why not straight to trial? New product category, paradigm shift, all that stuff. You get it.

GrokSpark Gives You Game-Changing Capabilities

Which is cliché for “you can stop playing catch-up now”

Manage a Single Source of Truth

Manage all messaging for your products, company, personas, solutions, etc. in one flexible database instead of having to maintain a collection of docs, spreadsheets, slides, and wiki pages that often share common messages but can get quickly out of sync when there are changes.

 

Features that make this possible:

Multidimensional Database

Provides a flexible object model to create any record types for your messaging and positioning (like products, features, benefits, solutions, personas, etc.) and define how they relate to each other (like features to benefits, benefits to personas, solutions to challenges, etc.).

Messaging Records

Contain all of the messaging and positioning for your company, products, features, benefits, personas or whatever you want. Record types can be customized with unlimited fields for messages like taglines and descriptions along with metadata like priority and product version.

Change Management

Manages drafts of records in queues. Authors and Admins can request reviews to get suggested changes and approvals, then publish when ready. Shows current assignee, owner, and requestor on a draft and keeps a history of who has reviewed and approved drafts with the date stamp.

Respond to Requests in Seconds

Build a messaging report of the features and benefits that address the challenges of a persona with a specific use case in seconds instead of scraping them from 4 different docs.

Or give your teams direct access to run filtered messaging reports (even when you’re OOTO).

 

Features that make this possible:

Messaging Reports

Show the messaging related to records you select as filters. Produce live data sets that always contain the current published messaging and positioning.

Sections in a report display related record types with any of their fields and can be grouped by other related record types.

Messaging Records

Contain all of the messaging and positioning for your company, products, features, benefits, personas or whatever you want. Record types can be customized with unlimited fields for messages like taglines and descriptions along with metadata like priority and product version.

Multidimensional Database

Provides a flexible object model to create any record types for your messaging and positioning (like products, features, benefits, solutions, personas, etc.) and define how they relate to each other (like features to benefits, benefits to personas, solutions to challenges, etc.).

Create and Update Content Consistently

Create a new content asset quickly from a filtered messaging report, or use that report as part of a brief for a content writer.

As your messaging evolves, the report dynamically includes any new or updated messages that match the filters to help easily identify what to change.

 

Features that make this possible:

Messaging Reports

Show the messaging related to records you select as filters. Produce live data sets that always contain the current published messaging and positioning.

Sections in a report display related record types with any of their fields and can be grouped by other related record types.

Messaging Records

Contain all of the messaging and positioning for your company, products, features, benefits, personas or whatever you want. Record types can be customized with unlimited fields for messages like taglines and descriptions along with metadata like priority and product version.

Collaborate on Launches and Updates

Work with PM, marketing, sales, executives, and legal on drafts and reviews for transparency throughout the process.

Group drafts together for product releases or just general updates to keep track of messages that need to get updated simultaneously.

 

Features that make this possible:

Change Management

Manages drafts of records in queues. Authors and Admins can request reviews to get suggested changes and approvals, then publish when ready. Shows current assignee, owner, and requestor on a draft and keeps a history of who has reviewed and approved drafts with the date stamp.

Releases

Groups drafts together for a release — whether it’s a new product launch, existing product release, or just a group of messaging changes.

Shows all drafts and their statuses, owners, assignees, reviewers, and approvers. Once released, published drafts give a history of changes.

Role Management

Manages what users can see and do within GrokSpark. Roles include Viewers, Reviewers, Authors, Editors and Admins to separate messaging creators, collaborators, and approvers from messaging consumers.

All subscriptions include an unlimited number of Viewers and Reviewers.

What Can Messaging Reports Do for You?

There’s a report for that. Betcha can’t run just one. Just grok it.

Product Content

Probably the most obvious use case for messaging reports is to produce product content. Webpages, datasheets, you name it. You can build out messaging reports that either provide the source messaging to be used in an asset or use the messaging directly from the report.

 

Messaging reports for:
  • Website copy
  • Product updates
  • One sheets
  • Datasheets
  • Content briefs
  • Video scripts
  • Press releases

Demand Gen Support

Demand Gen needs messaging from Product Marketing for everything from email campaigns to chat bot scripts. So instead of cobbling together bullets from slides, docs, and wikis to give them what they need. You (or they) can run filtered messaging reports that’ll give them targeted messaging that’s consistent with the rest of your messaging, so their campaigns will actually convert better.

 

Messaging reports for:
  • Campaign briefs
  • ABM campaigns
  • Ad copy
  • Email copy
  • Chat bot scripts
  • Tradeshow displays

Sales Support

Even if you have a sales enablement tool that tells sales what they should send in each situation, there always seems to be something else they need. And you don’t have time to create content for every possible permutation of personas, challenges, competitors, industries. But with GrokSpark, you can provide messaging reports that’ll give them messaging for any scenario.

 

Messaging reports for:
  • Proof points
  • Sales slides
  • Testimonials
  • Solution briefs
  • Competitive positioning
  • Kill sheets
  • Battlecards
  • RFPs
  • Call scripts
  • Elevator pitches

Ready to see more?

Let’s get started with a demo and discussion about your use case.