Houses all of the messaging, copy blocks, positioning and metadata about your company, products, benefits, personas, etc. (kind of like a CRM for your messaging).
Contains all of the info that you would typically have in a messaging doc, positioning doc, buyer persona, etc.
Modular Messaging Framework
Pre-built message types including products, benefits, features, personas, challenges, use cases, etc. are fully customizable so you can fit the framework you have today and expand to scale with your organization as you grow.
Helper tools ensure message format consistency.
Relating messages eliminates duplicates and ranking them enables you to create Docs with the best messaging that’s contextually relevant.
Auto-relations rules makes relating messages easy.
Draft new messages to be reviewed before publishing. Keeps track of all changes made to messages with what changed, who changed it, and when.
Additions and deletions are all highlighted on each version for easy comparison, and previous versions can be restored instantly.
AI Commands suggest messaging improvements. Users simply type a command to get suggestions. Commands such as summarizing or expanding messages.
Message Owners get notified of any comments on their messages as well as any users who get @mentioned in a comment.
Pulls together the latest messaging and copy blocks for whatever you’re doing.
You pick what you want to see (ex. products, features, benefits, challenges) and what you want to filter by (ex. personas, industries, use cases), and you get a messaging doc that’s always up-to-date.
Doc owners can set the filters and all viewers can adjust them to get the specific messaging they need. Each user can adjust filters independently without impacting the original saved filters.
Shared and Embedded Docs
Anyone with access to the link or embedded location can view the full doc without needing a login.
For example, you may want to have all your content brief Docs in one collection, your Docs for BDRs to use in another collection and perhaps a separate collection for AI Content creation.
Generates text for on-message content quickly and easily.
Just choose the messaging doc, provide a brief description of what you need, and get AI-generated text for content in seconds.
And it’s actually your messaging (not hallucinated by GPT).
Each template includes the prompt and associated messaging doc for users to customize or directly generate AI content from.
Select locations to crawl and see flags for old, retired, or jargon-filled messages.
See side-by-side text comparisons to help you decide what action to take.
View counts of flags and links to matches in content for each message.
Crawling and Matching
It then automatically matches indexed content to messages in the hub.
Retired Message Finder
See where each message exists in your crawled content including both the URL as well as where it exists in each Content Listing.