GrokSpark Messaging & Positioning Hub

For B2B Product Marketers

GrokSpark isn’t just some database to replace your messaging framework files (you know that collection of docs, slides, spreadsheets, and wiki pages that probably don’t get updated or even used as often as they should.)

Yeah, sure, it does that. But at its core, is a strategic and systematic approach to messaging and positioning designed to help you connect all the dots between your customers’ worlds and your products.

Like what problems you can help them solve, which benefits they’ll get to address those problems, which features provide those benefits. All without adding a bunch of duplicates and variants of messages.

Or a trial if you prefer to jump right in.

Manage a Single Source of Truth

Manage all messaging for your products, company, personas, solutions, etc. in one flexible database instead of having to maintain a collection of docs, spreadsheets, slides, and wiki pages that often share common messages but can get quickly out of sync when there are changes.

Features that make this possible:
Messaging Database

Houses all of the messaging, positioning, copy blocks, and metadata about your company, products, benefits, personas, etc. (kind of like a CRM for your messaging).

Contains all of the info that you would typically have in a messaging doc, positioning doc, buyer persona, etc.

Customizable Framework

All Messaging and Positioning Types, fields, instructions, examples, character, and word limits are completely customizable by admins and editors.

The pre-built framework can be edited to fit the framework you have today and expanded to scale with your organization as you grow.

Related Messages

Creates the links between products and features, features and benefits, benefits and challenges, challenges and personas, etc.

Relating messages keeps you from maintaining duplicates and enables you to create GrokSpark Docs with just the messaging that’s contextually relevant.

Auto-related Messages

Creates the links between products and features, features and benefits, benefits and challenges, challenges and personas, etc.

Relating messages keeps you from maintaining duplicates and enables you to create GrokSpark Docs with just the messaging that’s contextually relevant.

Own Your Messaging Creation Process

Control the process of messaging creation, usage, and maintenance with role-based permissions, drafts, version history, comments, and notifications.

You can control who sees and contributes to what and when and eliminate the free-for-all.

Features that make this possible:
Draft Messaging Versions

Saves your messages and their relationships as draft versions until you’re ready to publish.

Prepare for new releases, collaborate on updates with reviewers and authors, and only share with the rest of the organization when you’re ready.

Revision History

Keeps track of all changes made to messages (draft and published) with what changed, who changed it, and when.

Additions and deletions are all highlighted from one version to the next for easy comparison, and previous versions can be restored instantly.

Role Management

Manages what users can see and do within GrokSpark. Roles include Viewers, Reviewers, Authors, and Admins to separate messaging creators, collaborators, and approvers from messaging consumers.

All subscriptions include unlimited numbers of Viewers and Reviewers.

Comments and Notifications

Each message has its own comment feed so Authors and Reviewers can collaborate on new and updated messaging and copy.

Message owners get notified of any comments on their messages as well as any users who get @mentioned in a comment.

Create and Update Content Quickly

Create a new content asset quickly from a filtered GrokSpark Doc, or use that Doc as part of a brief for a content writer.

As your messaging evolves, the Doc dynamically includes any new or updated messages that match the filters to help easily identify what to change.

Features that make this possible:
Dynamic Messaging Docs

Show the latest messaging and copy blocks for any purpose.

You pick what you want to see (ex. products, features, benefits, challenges) and what you want to filter by (ex. personas, industries, use cases) and the GrokSpark Doc becomes a messaging doc that’s always up-to-date.

Doc Templates

Templates for GrokSpark Docs that you can create for anyone in your organization to use.

All they have to do is select what messages they’d like to filter on, and the doc with all display messages, fields, and any custom text sections will be created.

Doc Folders

Group GrokSpark Docs into locations for different uses, categories, or teams.

For example, you may want to have all your content brief Docs in one folder and all your Docs for BDRs to use in another folder.

Doc Exports

Exports GrokSpark Docs in .docx format which can then be converted to .pdf format.

Includes your own branded header and footer so that a user can create a quick custom branded asset to send off.

Respond to Requests in Seconds

Build a Dynamic Messaging Doc of the features and benefits that address the challenges of a persona with a specific use case in seconds instead of scraping them from 4 different docs.

Or give your teams direct access to run filtered messaging Docs (even when you’re OOTO).

Features that make this possible:
Dynamic Messaging Docs

Show the latest messaging and copy blocks for any purpose.

You pick what you want to see (ex. products, features, benefits, challenges) and what you want to filter by (ex. personas, industries, use cases) and the GrokSpark Doc becomes a messaging doc that’s always up-to-date.

Doc Templates

Templates for GrokSpark Docs that you can create for anyone in your organization to use.

All they have to do is select what messages they’d like to filter on, and the doc with all display messages, fields, and any custom text sections will be created.

Doc Exports

Exports GrokSpark Docs in .docx format which can then be converted to .pdf format.

Includes your own branded header and footer so that a user can create a quick custom branded asset to send off.

Chrome Extension

Gives quick access to filtered messaging and copy blocks without having to leave whatever you’re working on (writing an email, editing a slide, drafting a web page, composing a tweet, etc.).
Accessible by as many people as you’d like (no paid seat required to view).

What Can Dynamic Messaging Docs Do for You?

There’s a Doc for that.

Product Content

Probably the most obvious use case for a GrokSpark Doc is to produce product content. Webpages, datasheets, you name it. You can build out Docs that either provide the source messaging to be used in an asset or use the messaging directly from the Doc.

 

Messaging Docs for:
  • Website copy
  • Product updates
  • One sheets
  • Datasheets
  • Content briefs
  • Press releases

Demand Gen Support

Demand Gen needs messaging from Product Marketing for everything from email campaigns to chat bot scripts. So instead of cobbling together bullets from slides, docs, and wikis to give them what they need. You (or they) can quickly pull together a GrokSpark Doc that’ll give them targeted messaging that’s consistent with the rest of your messaging, so their campaigns will actually convert better.

 

Messaging Docs for:
  • Campaign briefs
  • ABM campaigns
  • Ad copy
  • Email copy
  • Tradeshow displays

Sales Support

Even if you have a sales enablement tool that tells sales what they should send in each situation, there always seems to be something else they need. And you don’t have time to create content for every possible permutation of personas, challenges, competitors, industries. But with GrokSpark, you can send a Doc that’ll give them messaging for any scenario.

 

Messaging Docs for:
  • Proof points
  • Sales slides
  • Testimonials
  • Solution briefs
  • Competitive positioning
  • RFPs
  • Talking points
  • Elevator pitches

Ready to see more?

Let’s get started with a demo and discussion about your use case.