When PMMs overhaul feature-led messaging, they begin to write features as benefits. There’s evidence we’re overcorrecting here – make sure you’re not!
To talk about features or not talk about features? As a PMM, you may be conflicted. My advice – talk about features, but don’t LEAD with features.
This is the IKEA instructions of product message map templates (if IKEA instructions had words). This template is designed for you to just plug in your messaging and customize it as needed.