Product Marketing Messaging Operations Report
Below is a summary of our findings from a series of interviews we conducted with Product Marketers about their messaging. The interviews were conducted over a 6 month period with dozens of Product Marketing Managers, Directors and VPs from software companies ranging in size from 5 to 3500 employees (903 average).
Overall, Product Marketers view their messaging status as “not very good” (C+ average).
Most say their messaging itself is good, but many companies struggle with the operations of creating, maintaining and sharing messaging across the organization. The result is a lack of consistency in messaging usage across people and content.
While some attempts have been made to centralize core messaging at the “non-hub” companies, in these companies the details of products, benefits, use cases and audiences are typically spread across multiple docs and/or locations.
The average reported grade for companies that use a messaging hub report an “A-” average messaging grade.
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