Overcorrecting: When Business Outcomes & Benefit Messaging Become Unbelievable Fluff

When PMMs overhaul feature-led messaging, they begin to write features as benefits. There’s evidence we’re overcorrecting here – make sure you’re not!

Don’t talk about features? I think you mean don’t LEAD with features

To talk about features or not talk about features? As a PMM, you may be conflicted. My advice – talk about features, but don’t LEAD with features.

Messaging Framework Tools Assessment – How to Choose the Right One for You

Reviews of the most common messaging framework tools on the market, as well as rankings by key capabilities to help you choose the right one for you.

Messaging Framework Essentials: Choosing the “Right” Elements and What to Do Next

Every product marketing messaging framework still makes you choose the “right” elements for your organization. Here’s how you can go about selecting yours.

Why Are You Always Looking for a New Messaging Framework? Something wrong with yours?

Doesn’t it seem odd that as a product marketer, you’re always looking around for a better messaging framework? Maybe your framework isn’t the problem.

Use Message Maps to Deliver Higher Conversion Rates and Better Customer Experiences

Marketing messages are at the core of what a Product Marketer does. And while in many cases they do it well, something happens after the messages are created and things tend to fall apart.