How to Keep Your Messaging Consistent

Become more strategic in your product marketing role by conquering the complexity of managing and maintaining consistent messaging.

Nailing your Feature Messaging: It’s all about Context

Feature messaging context is everything. Here’s how you can present the right feature messages to the right person at the right time.

Overcorrecting: When Business Outcomes & Benefit Messaging Become Unbelievable Fluff

When PMMs overhaul feature-led messaging, they begin to write features as benefits. There’s evidence we’re overcorrecting here – make sure you’re not!

Don’t talk about features? I think you mean don’t LEAD with features

To talk about features or not talk about features? As a PMM, you may be conflicted. My advice – talk about features, but don’t LEAD with features.

Messaging Framework Tools Assessment – How to Choose the Right One for You

Reviews of the most common messaging framework tools on the market, as well as rankings by key capabilities to help you choose the right one for you.

Messaging Framework Essentials: Choosing the “Right” Elements and What to Do Next

Every product marketing messaging framework still makes you choose the “right” elements for your organization. Here’s how you can go about selecting yours.