Messaging Framework Essentials: Choosing the “Right” Elements and What to Do Next

Every product marketing messaging framework still makes you choose the “right” elements for your organization. Here’s how you can go about selecting yours.

Why Are You Always Looking for a New Messaging Framework? Something wrong with yours?

Doesn’t it seem odd that as a product marketer, you’re always looking around for a better messaging framework? Maybe your framework isn’t the problem.

Nailing your Feature Messaging: It’s all about Context

Feature messaging context is everything. Here’s how you can present the right feature messages to the right person at the right time.

Overcorrecting: When Business Outcomes & Benefit Messaging Become Unbelievable Fluff

When PMMs overhaul feature-led messaging, they begin to write features as benefits. There’s evidence we’re overcorrecting here – make sure you’re not!

Don’t talk about features? I think you mean don’t LEAD with features

To talk about features or not talk about features? As a PMM, you may be conflicted. My advice – talk about features, but don’t LEAD with features.

How to Keep Your Messaging Consistent

Become more strategic in your product marketing role by conquering the complexity of managing and maintaining consistent messaging.