Every product marketing messaging framework still makes you choose the “right” elements for your organization. Here’s how you can go about selecting yours.
Doesn’t it seem odd that as a product marketer, you’re always looking around for a better messaging framework? Maybe your framework isn’t the problem.
Feature messaging context is everything. Here’s how you can present the right feature messages to the right person at the right time.
When PMMs overhaul feature-led messaging, they begin to write features as benefits. There’s evidence we’re overcorrecting here – make sure you’re not!
To talk about features or not talk about features? As a PMM, you may be conflicted. My advice – talk about features, but don’t LEAD with features.
Become more strategic in your product marketing role by conquering the complexity of managing and maintaining consistent messaging.