Walking the Fine Line Between Simplicity and Complexity in B2B Messaging
Increase sales and marketing conversion rates by finding the right balance between simplicity and complexity in B2B messaging
“Personalized” Content is Trash. Contextualized Content is Cash.
Sales and marketing personalization missing the mark? That’s because “personalized” content is trash and contextualized content is cash.
Product Marketing Messaging Operations Report
A research report on product marketing messaging operations from interviews with product marketing professionals in the B2B software industry.
Why Better Message Maps are the Best Way to Scale Your Messaging
Why bigger better message maps are the best way to scale your messaging If you’re a Product Marketer who thinks it’s hard to create and maintain your company’s messaging and positioning for use in lots of situations and in various forms, you are not alone! Product...
AI Content for Sales and Marketing that is Actually On-Message
AI that uses your brand and product messaging to ensure you can quickly create on-message AI content for sales and marketing.
AI isn’t taking your Revenue Enablement content job
Is AI for B2B sales and marketing content the next marketing automation frontier? Maybe, but it certainly needs human input to be effective.