Overcorrecting: When Business Outcomes & Benefit Messaging Become Unbelievable Fluff

When PMMs overhaul feature-led messaging, they begin to write features as benefits. There’s evidence we’re overcorrecting here – make sure you’re not!

Don’t talk about features? I think you mean don’t LEAD with features

To talk about features or not talk about features? As a PMM, you may be conflicted. My advice – talk about features, but don’t LEAD with features.

How to Keep Your Messaging Consistent

Become more strategic in your product marketing role by conquering the complexity of managing and maintaining consistent messaging.

Use Message Maps to Deliver Higher Conversion Rates and Better Customer Experiences

Marketing messages are at the core of what a Product Marketer does. And while in many cases they do it well, something happens after the messages are created and things tend to fall apart.

How do you get sales reps to stop sending the sales pitch slides after the meeting?

You have a strong feeling that sales reps shouldn’t just be sending out the slides after each meeting. Are you right about this and if so, what can you do to stop it? (Spoiler: you ARE right and there IS something you can do to stop it).

Need a message map template? Steal this one [Free Template]

This is the IKEA instructions of product message map templates (if IKEA instructions had words). This template is designed for you to just plug in your messaging and customize it as needed.